Walkin' the Parade

Over 250,000 people live in Santa Clarita, and somehow, on the 4th of July, the City still managed to have a small-townesque parade.

I've lived in the valley for 20 years now, and this was my first time going to the parade. Partly because we're always looking to do something new, and partly because we were doing some grassroots marketing for one of my Rhyno clients.

We first rolled out of bed at an ungodly hour and headed to the Rotary's pancake breakfast. Not much to explain there. Four bucks for some pancakes and coffee. Cool.

And then with the rest of my Street Team, we walked 3-4 miles handing out free coffee and stickers.

The exceptions being those photos below, almost all of the parade participants were cars and trucks with logos slapped on the side. Not necessarily the creativity of the Rose Parade, but it somehow continues to bring the community together really early one morning, so it's doing something right.

Looking at the photos now and pretending I haven't a clue where they were taken, I can see how the photos would actually look like a small street in a small town.

Instead, it's a main drag that's being 'revitalized' to look old. Never really understood that...